Article

African Social Media Marketers & App Developers connect with global brands at Cape Town technology event

Cape Town on the 1-2 June hosts town one of the region’s leading technology networking events as the Social Media World Forum Africahttp://www.socialmedia-forum.com/africa joins with Apps World Africahttp://www.apps-world.net/africa to bring leading international brands together some of the leading mobile, apps, and social media practitioners in the region. Some of the world’s leading digital brands like Nokia, [...]

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Video

Youtube explains Copyright Infringement

I came across this video and thought it could help people trying to understand copyright infringement on Youtube.

Article

Recruitment Shifts from Social Media

The recruitment industry in South Africa looks like it is on the rise for the first time in two and a half years. Human Resources South Africa reported “employment grew by 5.6% during March.” As business slowly starts to find its feet again after a rough few years in the global economy recruiters are looking [...]

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Article

South Africa’s Top Websites in 2011

I am always interested in how South Africans use the internet. Last year I wrote an article on the Top 20 Websites in 2010 and we found that South Africans were primarily interested (in general) in information, entertainment and money. This year a few interesting developments may provide interesting insight into internet usage in South [...]

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Article

Banner advertising stats not matching up?

I often have clients asking why the traffic stats they get from google are so different to the traffic stats they get from their banner advertising service providers. It is important to understand how Google Analytics works. Google Analytics only measures the click from users who can accept a cookie on there computer system. GA [...]

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Video

One Day Without Shoes

DigitLab went to work without shoes yesterday in support of the one day without shoes campaign. An incredible exerience that opened our eyes to what its like to live “out of our shoes” and experience life a different way. One day without shoes is a fantastic initiative and we wish Tom Shoes all the best [...]

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Google Chrome users are getting a more personalised view of the internet

Internet users are starting to leave Firefox and have started using Google Chrome. Google Chrome is fast becoming a preferred internet browser by many of the internets influencers and power-users. So lets look into how this will impact your SEO efforts in attracting the attention of influential internet users. Starred/Bookmarked Results are appearing on the font page [...]

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Article

Generation Y in South Africa – A Short Study

Over the last month we ran a small study on Generation Y in South Africa. We interviewed 144 students with an average age of 18 years old. The gender split was 60% female and 40% male. As the size of the sample group is relativley small this can’t be seen as the final word but [...]

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Article

New functionality with Facebook pages

I recently posted this on www.ideate.co.za but wanted to share it on my blog as well. Facebook recently made changes that will have a big impact on the way we manage our business pages in future. Here is an excerpt of the article to explain the fundamental changes: You can now switch roles The most [...]

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Video

Insight into how Generation Y use social media

MTV Online presenter Tom Thurlow went on the streets to ask students about their digital lifestyle. What mobiles are they carrying and why? Are they adopting Foursquare or Facebook Places? Do any of them still read newspapers or do they get all their news online?